ELI - 411 | Roopak Naresh Gupta (Founder & CEO @ mTap) | NFC Business Cards

In this episode of ELI Podcast, we sit down with Roopak Naresh Gupta, the Founder & CEO of mTap. Roopak shares his inspiring entrepreneurial journey, the creation of mTap, and how NFC technology is transforming the way we network and share information. Learn how mTap is bridging the gap between physical and digital worlds, revolutionizing business cards, and enhancing networking efficiency. Roopak also discusses key aspects of building a successful tech product, customer validation, and navigating the challenges of scaling a startup. Topics covered include: • Roopak’s career background and journey to entrepreneurship • The idea and market validation behind mTap • Features and use cases of NFC technology in business cards • How mTap enhances networking and contact management • Advice for budding entrepreneurs on finding cool problems to solve Timestamps for Chapters: 00:00 - Introduction 00:42 - Roopak’s background and career journey 02:04 - The motivation behind starting mTap 03:23 - Market validation through TikTok viral success 04:50 - The pain points mTap is solving 06:12 - Demonstration of mTap’s networking and digital footprint features 08:22 - Differences between mTap and LinkedIn QR codes 09:38 - Capturing conversation context with mTap 12:18 - How NFC business cards work 14:26 - NFC technology use cases (cards, table stands, key fobs) 17:08 - The future of NFC: Commoditization and mTap’s software focus 21:53 - mTap’s plans for future development 25:20 - mTap’s user growth story 29:12 - Advice for budding entrepreneurs: Finding problems to solve 33:13 - The importance of customer journey in product development 35:15 - Idea pollination vs copying products 35:57 - Closing thoughts and final advice