ELI - 413 | Building a Profitable & Scalable Marketing Agency with AI & Influencer Marketing

In this episode of ELI Podcast, we sit down with Manjul Wadhwa, the Founder & CEO of Anagram Media Labs, a full-service integrated marketing agency that blends technology and creativity. Manjul shares his entrepreneurial journey, starting Anagram in the midst of the pandemic, and how he leveraged technology to deliver scalable, data-driven marketing solutions. We dive deep into: • The evolution of marketing services from traditional to influencer marketing • How Anagram launched their AI-based creator marketplace, “Inflyx,” for data-driven influencer campaigns • The shift in media consumption and how brands can adapt to the creator economy • The challenges of running a service-based agency and how to retain talent in a highly competitive industry This episode is packed with insights on entrepreneurship, marketing trends, and the future of the creator economy. Tune in to learn how to grow your business through sustainable marketing strategies! 🔔 Subscribe for more inspiring entrepreneur stories! #entrepreneurship #marketing #creatoreconomy #AI #Influencermarketing #startups