ELI - 430 | Eric Fonseca (Co-Founder of IndoAI - AI Powered Cameras & Computer Vision Startup)

In this episode of ELI, we speak with Eric Fonseca, Co-Founder of IndoAI, a startup building AI-powered edge cameras and computer vision solutions. Inspired by platforms like iOS, Android, and cloud giants such as Azure and AWS, IndoAI is creating an open ecosystem where third-party developers can innovate and contribute their own AI models and applications. The company aims to revolutionize the way enterprises handle attendance, visitor management, security, and more—right at the edge, ensuring data privacy and real-time responsiveness. Eric shares insights into IndoAI’s journey, how the COVID-19 pandemic led them to pivot toward advanced face recognition and AI-driven attendance systems, and how they’re scaling up to address various use cases like fire detection, intrusion alerts, and vehicle identification. He also discusses the importance of fostering a developer community, the challenges of changing customer mindsets about AI-based solutions, and the path to building a sustainable AI startup. Timestamps/Chapters: 00:00 Introduction 00:03 Meet Eric Fonseca & Genesis of IndoAI 01:22 Transitioning from Face Recognition to a Full AI Camera Platform 02:10 Early Collaboration with Government & Pandemic Pivot 03:33 Edge AI Cameras Explained: On-Device Processing & Data Privacy 05:31 Emphasis on Real-Time Analytics & On-Premise Data Handling 07:32 Use Cases: Visitor Management, Intrusion Detection & Smart Locks 09:16 Evolving from Attendance Apps to AI-Driven Cameras 10:52 The Concept of “Appization”: AI Model Marketplace for Cameras 12:57 Multiple AI Models: Face Recognition, Intrusion, Fire/Smoke Detection 14:23 Market Strategy: B2G, Societies, Corporates, & Channel Partners 16:56 Building a Developer Ecosystem & Revenue Sharing Model 18:16 Enhancing & Improving Models via Hackathons & Collaborations 19:32 Global Trends: Environmental Monitoring & Gesture Recognition in Pharma 21:43 Future Outlook: Starting in India, Expanding Beyond Borders 22:28 Entrepreneurial Lessons: Overcoming Mindset Barriers & Team Alignment 24:26 Defining Entrepreneurship: Persistence, Consistency & Building Legacy