ELI - 435 | Samudragupta (Sam) Talukdar (Founder & CEO fo Relata - Real Estate SaaS)

In this episode of ELI, we host Samudragupta (Sam) Talukdar, Founder & CEO of Relata, a real estate SaaS platform revolutionizing how properties are sold, managed, and optimized using technology. Sam shares his journey from working in tech to identifying critical problems in the real estate sector and building Relata – a platform that combines virtual sales tools, CRMs, analytics, and booking workflows to solve challenges in lead conversions and customer engagement. 📌 Key Takeaways: • How Relata pioneered virtual property exhibitions before the pandemic • Transforming real estate sales workflows with automation and AI-driven analytics • Insights into India’s growing real estate market and upcoming trends like fractional ownership and smarter homes 🎧 Listen to the full episode to learn how technology can drive massive efficiency in the real estate ecosystem and what’s next for India’s property market. Chapters: 00:00 - Introduction to the episode 00:03 - Meet Samudragupta Talukdar: Founder & CEO at Relata 00:40 - Sam’s background: From solution architect to entrepreneur 02:28 - How Relata started: Entering real estate by solving sales challenges 03:42 - The first success: India’s virtual property exhibition pre-pandemic 04:47 - Tech stack: How virtual sales tools and analytics power real estate 06:40 - Achieving massive traction: 3 lakh visitors, 250+ conversions 08:25 - Impact of COVID: Shifting to a “phygital” sales model 10:41 - Evolving the business model: From lead generation to CRM optimization 11:18 - How Relata works: Simplifying property booking workflows 14:36 - Deep dive: KYC, payments, and inventory management 19:01 - Role of personalization and AI in customer journeys 21:23 - Solving challenges for real estate brokers with Channel Partner App 24:12 - Ensuring data security, privacy, and compliance in real estate 28:14 - Future of Indian real estate: Key trends and surprising insights 30:28 - The rise of fractional ownership and technology adoption 31:00 - Closing thoughts: Sam’s vision for India’s real estate ecosystem