ELI - 473 | Masterclass on Outbound Sales Processes | Featuring Harinie Sekaran - Founder @ Leadle

In this episode of ELI, we sit down with Harinie Sekaran, the founder of Leadle Consulting, a Go-to-Market consulting firm that has helped over 500+ B2B companies build predictable, profitable revenue engines without hiring large sales teams.Harinie breaks down the evolution of outbound sales, from the days of cold calling and field visits to today's tech-driven landscape. We explore why generating pipeline is harder than ever and how a "back to basics" human-centric approach, augmented by AI, is the key to standing out.Dive deep into the strategies that are working right now, including multi-channel outreach, leveraging "signals" for personalization, the role of AI in sales, and how to build integrated GTM playbooks that actually deliver results.If you're a founder, sales leader, or anyone struggling with sales ops, this episode is packed with actionable insights to transform your process.Chapters(00:00) Intro: Meet Harinie Sekaran, Founder of Leadle(00:31) Harinie's Accidental Journey into Entrepreneurship(06:00) The Evolution of B2B Sales: From Cold Calls to Modern Tech(08:02) Why Sales is Harder Today & The Return to Basics(10:00) The Real Impact of AI on Sales Teams (It's Not What You Think)(14:24) Using "Signals" to Supercharge Your Outreach(17:25) Do Cold Calls Still Work in 2025?(19:43) Is Email a Low ROI Channel?(22:48) Leveraging WhatsApp for B2B Sales(25:16) The Power of Personalized Video in Sales(27:07) Why Account-Based Marketing is Now for Everyone(30:16) The Constant Challenge of CRM Management(32:29) Building Integrated Go-To-Market (GTM) Playbooks(35:21) Using AI for Call Analysis & Next-Level Sales Coaching(39:16) The Future of Sales: Adapting to Technology & AI(42:29) Outro & How to Connect