ELI - 491 | FUJIFILM to NURA: Revolutionizing Global Healthcare with AI | Masaharu Morita episode artwork

EPISODE · Jul 31, 2025 · 24 MIN

ELI - 491 | FUJIFILM to NURA: Revolutionizing Global Healthcare with AI | Masaharu Morita

from Entrepreneur's Live Interviews 🎙️ · host Priya Ranjan Mohanty

In this episode of Eli, we sit down with Masaharu Morita, a 20-year veteran of FUJIFILM and the Program Director at Nura, a pioneering AI-powered health screening center.Join us as we explore Mr. Morita's incredible journey, from starting in FUJIFILM's healthcare division in Japan to expanding the business tenfold in the Middle East and Africa. Discover the fascinating story of how FUJIFILM, a company synonymous with photography, secretly became a healthcare giant over the last 80 years, starting with X-ray films.Mr. Morita shares the inspiration behind Nura—to bring Japan's culture of preventive health to developing nations. We dive deep into:Nura's Mission: How AI-powered, full-body scans can detect cancers and lifestyle diseases at their earliest stages.The Technology: How AI and doctors collaborate to visualize your organs in 3D and deliver comprehensive reports in just 120 minutes.Global Vision: Nura's ambitious plans to expand from India to the UAE, South Africa, the Philippines, and beyond, with a goal of 100 centers by 2030.Entrepreneurial Advice: Mr. Morita's key insights for entrepreneurs looking to solve big problems in the healthcare space.This is a masterclass in corporate innovation, global strategy, and the future of preventive medicine.Chapters:(00:00) Introduction(00:30) Masaharu Morita's 20-Year Journey at FUJIFILM(02:10) The 80-Year History of FUJIFILM's Healthcare Division(04:20) The Power of Digital Imaging in Global Healthcare(06:35) The Origin Story of Nura: Bridging the Preventive Care Gap(09:00) Nura's Ambitious Global Expansion Strategy(09:55) How AI is Transforming Early Detection of Cancer(12:10) The 120-Minute Report: How AI & Cloud Technology Deliver Instant Results(13:45) Building a Culture of Preventive Healthcare in India(15:25) Nura Express: Making Health Screening Accessible with Mobile Clinics(17:00) Ensuring Data Privacy and Security with Japanese Standards(19:20) The Future of Nura: A Goal of 100 Centers by 2030(20:35) Building a Strong Partner Ecosystem for Patient Care(22:45) Mr. Morita's Advice for Aspiring Healthcare Entrepreneurs(24:10) Outro

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ELI - 491 | FUJIFILM to NURA: Revolutionizing Global Healthcare with AI | Masaharu Morita

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