ELI - 499 | He Built a Product So Good, Customers Give It a 100% Rating - Indusface Founder

In this episode of ELI, we sit down with Venkatesh (Venky) Sundar, the Co-founder of Indusface, a leading application security SaaS company protecting over 5,000 global businesses.Venky shares his incredible journey from being a sports stats junkie in India to building a globally recognized cybersecurity product. He talks about the early days of Indusface, the pivotal acquisition of their first product by Trend Micro, and the lessons learned that led to the creation of their flagship platform, AppTrana.Dive deep into the world of application security as Venky explains how Indusface is tackling modern threats, the dual role of AI as both a disruptor and an enabler, and why cybersecurity needs to be a day-one priority for every founder.Tune in to learn:- How a conversation about meeting Sachin Tendulkar led to a business partnership.- The strategy behind achieving a 100% customer recommendation rating on Gartner.- Why the underserved SMB market is a multi-trillion dollar opportunity for cybersecurity.- The five key components of AppTrana and how it provides end-to-end protection.- Actionable advice for founders on building a secure and scalable business from the ground up.Chapters:(0:00) - Introduction to Venkatesh Sundar, Co-founder of Indusface(0:34) - Venky's Background: From Chennai to North America and Back(1:54) - The Origin Story of Indusface & Its Roots in Cybersecurity(2:49) - From Sachin Tendulkar to a Business Partnership(4:57) - Finding a Niche: Securing Public-Facing Applications & APIs(6:55) - The First Big Milestone: Acquisition by Trend Micro(8:03) - The Birth of AppTrana: From Risk Assessment to Full Protection(9:03) - Building a Global Product from India(13:06) - Go-To-Market Strategy & Defining the Ideal Customer Profile(16:26) - Why Indusface's Customers are Vertical-Neutral(21:16) - Balancing a Generic Platform with Industry-Specific Customizations(25:02) - The Secret to Achieving 100% Customer Recommendation(29:26) - A Deep Dive into the 5 Pieces of the AppTrana Platform(31:58) - The Double-Edged Sword: AI as a Disruptor & Enabler in Security(37:40) - Why Cybersecurity is a Day-One Priority, Not an Afterthought(42:30) - Final Words & Inspiring the Founder Ecosystem#Cybersecurity #SaaS #FounderStory #Indusface #StartupIndia #AppTrana #AIinCybersecurity