ELI - 506 | The Future of Market Research: AI, Tech & Human Insight | Ft. CEO of Hansa Research

How do brands truly understand what consumers want in an age of data overload? We dive deep into the evolving world of market research with Praveen Nijhara, CEO of Hansa Research Group, one of India's largest and most respected consumer insights firms.In this insightful conversation, Praveen unpacks his journey and the dramatic transformation of the research industry. We explore how technology is not just changing but revolutionizing the field, from data collection to groundbreaking analysis.In this episode, we cover:🔹 Praveen's personal journey from his early days at IMRB to leading a legacy institution like Hansa Research.🔹 The critical role of technology in modern data collection, from QR codes to advanced online panels.🔹 How cutting-edge tools like facial coding and eye-tracking are providing deeper, more accurate insights than ever before.🔹 The current landscape of market research in India, including the top spending industries and the unique challenges of a diverse market.🔹 The future of research: Praveen's vision on the growing role of AI, the potential of synthetic data, and why human intervention remains indispensable for true strategic thinking.This is a must-listen for any business leader, marketer, or data professional who wants to understand how strategic decisions are powered by deep consumer understanding in the digital age.Chapters(00:00) Introduction(00:46) Praveen's Journey into Market Research(01:43) The Underrated Career Path of Market Research(03:59) The Legacy of Hansa Research & Key Milestones(09:05) How Technology Transformed Data Collection(21:04) The Revolution in Data Analysis (Facial Coding, Eye Tracking)(27:08) Today's Market Research Landscape in India(32:57) The Future: AI, Synthetic Data, and the Role of Human Insight