ELI - 539 | 60% of Internet Traffic is Bots - She's Fixing It with Blockchain | Manasa Rajan

In this episode, Priya Ranjan Mohanty speaks with Manasa Rajan, Co-founder & CEO of Jupiter Meta - a deep tech startup using zero-knowledge proofs and blockchain to deliver privacy-first consumer intelligence.Manasa shares how 60% of internet traffic today comes from bots, making traditional data collection and ad targeting unreliable. Jupiter Meta's solution uses on-device Aadhaar verification (zkKYC) to prove users are real humans without ever storing their personal data. She walks us through their products - Superch (consumer app), Hercules (AI-powered brand intelligence platform), and Poseidon (deep data query tool) - and their recent MoU with the Karnataka government.Chapters:00:00 - Introduction00:33 - Manasa's Background & Entrepreneurial Journey01:33 - Why Jupiter Meta Was Born03:00 - The Data Quality Problem05:35 - 60% of Internet Traffic is Bots08:01 - How Jupiter Meta Solves This08:16 - Zero Knowledge Proof & On-Device KYC10:55 - The Superch App & User Experience13:55 - How Brands Use the Data (Hercules Platform)17:15 - Poseidon: Deep Research & Consumer Insights19:30 - Behavioral Data from Real App Usage21:37 - Is Privacy a Myth? The Decentralized Difference25:04 - Vision: Democratizing Data Access for Entrepreneurs28:08 - Closing Remarks---About ELI Podcast:ELI (Entrepreneur's Live Interviews) brings you inspiring stories from India's startup ecosystem. Real founders, real journeys, real insights.Website: https://eli-podcast.com