Elia Games’ Clary Xiaodan Zhang On Saving Marketers 50 Hours/Week With No-Code Automation

For smaller studios on shoestring budgets, diving deep into data can feel daunting. But having a leaner team doesn’t equate to less impressive results—if you have the right tools at your fingertips. When tasked with managing her studio’s UA and monetisation, Clary Xiaodan Zhang, Head of UAM at Elia Games, created a fully customisable, no-code automation system that transforms marketers’ time management and democratises data using two readily available, low-cost tools—Google Sheets and Notion. Clary joins us on this week's show alongside hosts Peggy Anne Salz and Brian Baglow. She explains how her system delivers on three fronts: It serves as a data analytics platform, matches specific actions with campaign performance, and sends smart alerts that tell marketers in minutes the campaigns that need their attention most. Clary reveals how she saves 50 hours/week integrating this automation and shares the blueprint that studios of all sizes can follow to build their own system in-house. CHAPTER TIMESTAMPS 00:00 - Intro 04:28 - Balancing UA and monetisation at the same time 05:58 - Clary's no-code solution 08:48 - How Clary's solution helps studios of all sizes 11:10 - AI strengths and weaknesses in UA & monetisation 16:01 - How AI is changing job descriptions 20:52 - Saving 50 hours/week with a no-code solution 24:12 - Disrupting the non-gaming industry 26:47 - Cultivating creativity with Clary's no-code AI 29:40 - How to build a system like Clary 34:48 - Favourite games Q&A