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Eliminating Advertising Waste using Advanced Analytics with Dr. Michael Cohen episode artwork

Oct 2, 2020 52 min

Eliminating Advertising Waste using Advanced Analytics with Dr. Michael Cohen

from AnalyticsToday Podcast Hosted by Jeremy Roberts and Sameer Khan

According to latest TrafficGuard study, digital advertisers will waste $100M over the next 5 years. Interestingly, only 10% of all the advertising efforts produce results while businesses continue to invests billions in advertising. In this show, we had an opportunity to interview Dr. Michael Cohen who is the Chief Data and Tech officer at Marketing Evolution. Dr. Cohen and his company have specialized in creating solutions for digital organization to reduce wasted ad spend. Here are the insights you will uncover during this content rich show: Discover hard to find relationships between marketing channels Learn the exact type of analytics required to reduce spend Uncover the concept of Flexible Marketing and how it can be a game changer for modern marketing organizations How to develop a granular media plan? What is the ideal media mix strategy in the uncertain market? How data privacy is impacting marketers and digital leaders? Reach out and leave your feedback on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 Visit us on www.analyticstodaypodcast.com Support the show Follow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 Subscribe to our free AI to ROI newsletter Consult with us www.analyticstodaypodcast.com

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According to latest TrafficGuard study, digital advertisers will waste $100M over the next 5 years. Interestingly, only 10% of all the advertising efforts produce results while businesses continue to invests billions in advertising. In this show, we had an opportunity to interview Dr. Michael Cohen who is the Chief Data and Tech officer at Marketing Evolution. Dr. Cohen and his company have specialized in creating solutions for digital organization to reduce wasted ad spend. Here are the ins...

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This episode is 52 minutes long.

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This episode was published on October 2, 2020.

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