Elisa Serrano | Don't Lose Hope | Shirt Show 276

The times really are giving us all a hell of a time right now, and marketing is on the mind as a result. Elisa crushes it with DLH's socials, so getting her story and discussing content and marketing strategies seemed like a perfect recipe for a great pod. Adding in Angel from Halo Print Co. in the co-host seat for a little extra seasoning, the conversation/workshop/therapy session that followed was chef's kiss. Topics of discussion include: CRM, branding focus in marketing, being true to yourself, marketing to your clients and not your industry, not feeding the algorithm, knowing your value, SEO, google reviews, Discounts, content workflows, and sparking joy.