Elisabeth Morentin (HP) | Startup Life episode artwork

EPISODE · May 1, 2026 · 32 MIN

Elisabeth Morentin (HP) | Startup Life

from Startup Life - Podcast · host Startup Life - Podcast

O episódio desta semana do Startup Life analisa o impacto transformador e a evolução metodológica do uso de Inteligência Artificial em pesquisas qualitativas. Nossa convidada é Elisabeth Morentin, executiva da HP, que traz sua experiência em liderança e inovação para discutir como a tecnologia está redefinindo o entendimento do comportamento humano em escala global.A conversa detalha a aplicação prática de ferramentas de IA para otimizar a extração de insights e o processamento de dados subjetivos. Abordamos como essas inovações permitem escalar análises que antes eram estritamente manuais, garantindo agilidade no ciclo de pesquisa sem comprometer a profundidade necessária para decisões estratégicas.A necessidade de equilibrar a eficiência algorítmica com o olhar crítico humano, os desafios de manter a empatia no processo de análise e o novo papel do pesquisador em um ecossistema de dados cada vez mais automatizado.Siga o Startup Life no Instagram: https://www.instagram.com/startuplife.podcast.Este podcast é produzido por Startup Life, tem como mantenedor o Silva Lopes Advogados, redes:https://instagram.com/silvalopesadvhttps://br.linkedin.com/company/silvalopes-adv

O episódio desta semana do Startup Life analisa o impacto transformador e a evolução metodológica do uso de Inteligência Artificial em pesquisas qualitativas. Nossa convidada é Elisabeth Morentin, executiva da HP, que traz sua experiência em liderança e inovação para discutir como a tecnologia está redefinindo o entendimento do comportamento humano em escala global.A conversa detalha a aplicação prática de ferramentas de IA para otimizar a extração de insights e o processamento de dados subjetivos. Abordamos como essas inovações permitem escalar análises que antes eram estritamente manuais, garantindo agilidade no ciclo de pesquisa sem comprometer a profundidade necessária para decisões estratégicas.A necessidade de equilibrar a eficiência algorítmica com o olhar crítico humano, os desafios de manter a empatia no processo de análise e o novo papel do pesquisador em um ecossistema de dados cada vez mais automatizado.Siga o Startup Life no Instagram: https://www.instagram.com/startuplife.podcast.Este podcast é produzido por Startup Life, tem como mantenedor o Silva Lopes Advogados, redes:https://instagram.com/silvalopesadvhttps://br.linkedin.com/company/silvalopes-adv

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Elisabeth Morentin (HP) | Startup Life

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This episode is 32 minutes long.

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This episode was published on May 1, 2026.

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O episódio desta semana do Startup Life analisa o impacto transformador e a evolução metodológica do uso de Inteligência Artificial em pesquisas qualitativas. Nossa convidada é Elisabeth Morentin, executiva da HP, que traz sua experiência em...

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