Elise Holtzman | How to Do Business Development Well - Lessons for Any Size Business from America's Biggest Law Firms

Elise Holtzman is a former practicing attorney, executive coach, and the Founder of The Lawyer's Edge where for the last 12 years, she has worked with law firms to grow thriving businesses, helping lawyers to become better business developers and leaders. Elise provides consulting, training, and coaching for her clients. She also speaks frequently at all kinds of different organizations including State Bar Associations, the ABA Women Rainmakers, The Leadership Council on Legal Diversity, and the Legal Marketing Association. Elise also writes articles on the subject of business development for publications such as the New York Law Journal and Law360. She is also the host of The Lawyer's Edge Podcast, where she and her guests discuss current trends and enduring principles that drive success and happiness in the law. Elise Holtzman, executive coach and the Founder of The Lawyer's Edge, is John Corcoran's guest in this episode of the Smart Business Revolution Podcast where she discusses why it's important for professionals to do business development. She also talks about her legal background, why she decided to stop practicing law, how she transitioned to becoming a coach, and how she's helping professionals do business development in order to grow their businesses.