Elix: Lulu Ge

In this episode of Starting Small, we chat with Lulu Ge, founder of Elix, a wellness brand that’s changing how women approach health. Lulu’s journey starts in China, moves through a tough transition to California, and ends up with her launching a company focused on personalized herbal care. After years of dealing with stress, hormonal issues, and a traditional corporate grind, Lulu turned to Chinese medicine to heal herself—and from that, Elix was born. She shares how she built the brand from the ground up, sourcing organic herbs, conducting clinical studies, and navigating the chaos of launching in 2020. This is more than just about products; it’s about offering a new way to take care of your body by balancing the mind, body, and spirit. Lulu talks about the highs and lows of building a business, why holistic healing needs more attention, and how she’s on a mission to change the way we look at women’s health. Make sure to check out Elix: https://elixhealing.com   Check out my new book on Amazon: https://amzn.to/4kRKGTX Sign up for Starting Small University to join our interviews LIVE and ask questions: https://startingsmallmedia.org/startingsmalluniversity Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle    Thank you to this episode’s mid-break sponsor, Billy Print. I’ve been using their custom canopy tents, table covers, and feather flags for our events, and they’ve truly made a huge difference. If you're planning an event or need any branded materials—whether it’s a tent setup, table display, or eye-catching signage—Billy Print is my go-to. Their quality is excellent, turnaround time is fast, and they make sure every detail is spot on. For anything you need printed to help your brand stand out at your next event, definitely check them out at BillyPrint.com.