Eliza Wastcoat, Australian Open Mid-Tournament Rundown

Eliza returns to the pod! She is a digital strategist who comments on the tennis world on the rapidly growing account @Itselizasworld.  She now also has a YouTube channel called Liza West. Today, we will get into the ongoing Australian Open, tennis fashion and branding, and the bigger picture of what is happening in the tennis world. Time stamps 00:00 Intro 02:53 Australian Open moments so far 10:59 Ostapenko serving burgers 16:50 Exciting fresh faces in the draw 19:03 Sabalenka heading to the title? 23:06 What is Nike doing these days? 26:55 Not being able to buy the endorsed outfits 30:45 “Full-kit wankers” and rocking your on-court personality 36:36 Protecting your brand (IGA and LEGO) 43:10 Yonex and other colorful tennis kits 50:24 Balls at the AO 53:00 Sakkari in Grand Slams 55:38 The “glamour” of pro tennis life 58:31 Does Adrian Mannarino have a clothing sponsor? 1:02:35 The best-looking men’s kit 1:05:15 The future of Andy Murray 1:12:36 The bothers of Berrettini 1:16:40 The Men’s tournament 1:27:36 Zverev allegations 1:41:55 What is happening in Eliza’s world? 1:43:45 The Cancun disaster and the WTA