Elizabeth Bawol, Creative Director of Brand and Strategy at Wide Eye Creative

In this episode, Tracey speaks with Elizabeth Bawol, Creative Director of Brand and Strategy at Wide Eye Creative. With a career spanning work at Planned Parenthood, AmeriCorps, and Wide Eye, Elizabeth shares her experiences shaping major campaigns, including the Democratic National Convention. She discusses the messy yet rewarding process of creative work, the importance of strategic storytelling, and how the best creative breakthroughs come from going through the hard parts rather than looking for shortcuts. The conversation covers the pitfalls of design by committee, how great creative gets watered down, the role of AI in design and brand strategy, and why trusting the creative process is essential. If you’re a designer, strategist, or creative leader, this episode offers a masterclass in balancing strategy, risk-taking, and audience empathy to create work that truly resonates.