Елизавета Корелова. Chaika. Переход от мультибренда в собсвенный бренд.

В этом выпуске говорим с Елизаветой Кореловой — сооснователь и креативный директор бренда Chaika о переходе от мультибрендового магазина к собственной марке одежды. Темы в выпуске: почему команда решила сменить модель бизнеса; как выстраивалась продуктовая стратегия и позиционирование; как формируется ассортиментная матрица бренда; про кризисный зимний сезон 2024-2025; влияние онлайн на офлайн продажи; совместный бизнес с мужем и что важно учесть в партнёрстве.Обо всем этом в новом выпуске! 😊Елизавета: https://www.instagram.com/elizavetachaikaChaika: https://www.instagram.com/chaikastore📌Подписывайтесь на социальные сети:Телеграм-канал: https://t.me/fuckingbusiness_tg Настя Боброва: https://instagram.com/nastyabobrova *Instagram и Meta признаны экстремистами на территории РФ

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Елизавета Корелова. Chaika. Переход от мультибренда в собсвенный бренд.

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