Ella Parlor, Founder and CEO of EP Consulting

Welcome to another episode of the Business Leaders of America podcast. In this episode, I had the pleasure of speaking with Ella Parlor, a seasoned beverage industry executive with over 15 years of experience. Ella has driven over $1 billion in revenue for top brands like Diageo, Red Bull, Pernod Ricard, and Anheuser-Busch, as well as for emerging startups. She is the founder and CEO of EP Consulting, where she leverages her deep expertise in commercial strategy, data analytics, and leadership development to help businesses achieve transformative growth. During our conversation, Ella shared insights into the strategies behind her impressive achievements, including managing multi-million-dollar advertising budgets and orchestrating large-scale campaigns, such as a highly successful NBA campaign. We also discussed her best-selling book, High Tolerance, which offers a compelling look at her personal and professional journey, and how she has navigated the challenges of the beverage industry. Ella's passion for brand building, data-driven marketing, and empowering people shines through in everything she does. This episode is packed with valuable lessons for entrepreneurs and executives alike. Notable Awards and Recognitions • Founder and CEO of EP Consulting • Generated over $1 billion in revenue for businesses through strategic planning and execution. • Over 15 years of experience driving growth for top brands at Fortune 500 companies like Diageo, Red Bull, Pernod Ricard, and Anheuser-Busch • #1 best-selling author of the book “High Tolerance” • Orchestrated an NBA campaign with 6.24M impressions and $125K+ in earned media • Managed $60M+ in advertising budgets for Fortune 500 brands • Launched a vodka seltzer brand, driving $400K in first-quarter revenue • Featured in Buzzfeed, SevenFifty Daily, Tribune, CanvasRebel, DallasVoyage, and Authority Magazine • Created partnerships with iconic venues, celebrities, and major sports teams across various channels • Host of the podcast Eavesdrop with Ella How to connect with Ella Parlor • https://www.linkedin.com/in/ellaparlor/ • https://website.beacons.ai/ellaparlor • https://www.instagram.com/ellayourbella • https://www.youtube.com/channel/UCsRUGtoFy_-irazxK3XilvA?sub_confirmation=1 Show Notes [1:17] Brief intro on how Ella got to where she is today. [3:32] Key factors in identifying high-potential investments and executing successful go-to-market strategies. [6:08] Transitioning from a career with Red-Bull to working with other businesses and starting her own consulting business, EP Consulting [14:50] Significant challenges Ella faced while working with Fortune 500 companies and how she overcame them [22:30] Importance of storytelling in marketing. [28:05] Effective strategies in maximizing ROI. [31:36] Ella’s book “High Tolerance” and the motivation behind why she wrote it. [40:00] Ella’s podcast “Eavesdrop with Ella” [42:59] How to connect with Ella and learn more about her business, podcast, and pick up her book. [44:18] Advice for aspireing entrepreneurs and executives looking to make a significant impact in their industries. Learn more about your ad choices. Visit megaphone.fm/adchoices