Ellen Parker on Building PARKER PR, Calgary Storytelling & the Power of Relationships

Ellen Parker has built one of Calgary’s most recognized communications firms, PARKER PR, after a career that’s taken her from the Calgary Philharmonic to New York City and back again. In this episode, we dive into what PR actually is, how it works behind the scenes, and why storytelling and relationships drive every successful brand.Ellen shares her journey from working in politics and the arts to launching her own agency while raising two young kids, and how she’s grown it into a ten-person team. We talk about leadership, community, and what it takes to balance growth with family.She also opens up about how Calgary’s image is changing, why reputation matters more than ever, and what she’s learned about building meaningful connections in a city that’s still defining itself.The Deets with Duddy is Calgary’s late-night show podcast hosted by Jeff Dudder (@duddydoesit), spotlighting the city’s culture, sports, and creativity through unfiltered conversations with Calgary’s most interesting people.#TheDeetsWithDuddy #CalgaryPodcast #CalgaryBusiness #CalgaryCulture #EllenParker #PARKERPR #YYC #PublicRelations #Leadership #Storytelling #CalgaryEntrepreneurs #CreativeCalgary #CalgaryCommunity #DuddyDoesIt