ELLIE WEBB - BUILDING A BOOZE -FREE BUSINESS

Sometimes in life, when you can’t find what you need, it’s time to make it yourself.Caleño was born out of personal frustration. Founder Ellie was on an alcohol-free night out with friends, getting down to some Latin funk. But something was bugging her. Why should not drinking mean not having fun? She felt uninspired by the alcohol-free drinks on offer and decided it was time to bring some joy to not drinking.Caleño first came to life in Ellie’s kitchen, but it was 5,000 miles later and trip back to Colombia when she felt re-inspired by her Latin roots. After soaking up the vibrant colours, tropical flavours and Latin beats of her family’s homeland, she returned home to bottle it.Fuelled by that Latin positivity, Ellie set out to infuse the sun-drenched flavours of Colombia with her non-alcoholic spirits. The result? Caleño. Non-alcoholic spirits, for anyone, anytime, anywhere.Ellie  joins us on Sober Sips to discuss building a brand, mindful drinking and what it takes to create the perfect AF spirit!Helpful links:Caleño: calenodrinks.comEllie Instagram: @caleno_ellieSober & Social: soberandsocial.com                                    @soberandsocial_