Ellis Brooklyn: Paving the Way for Clean Fragrance with Founder Bee Shapiro

After covering beauty for the New York Times, Bee Shapiro fell in love with the beauty industry. Even though she loves telling the story through written word, she also enjoys the magic of telling stories through scent. Thus, her fragrance brand was born. Ellis Brooklyn focuses on clean ingredients, sustainable sourcing, and unforgettable scents.In today's episode, Bee shares the moment she decided to launch Ellis Brooklyn and why she chose the fragrance category.Bee also gives insight into:How she identified when to seek outside funding and her approach to allocating fundsLaunching in Sephora and what the brand's relationship looks like with retailers todayThe brand's most effective marketing for growth and the best messaging to tell a story online with fragranceThe challenges faced while building Ellis BrooklynYou'll also hear what Bee would do differently in her entrepreneurial journey, her advice to her younger self, and what's next for Ellis Brooklyn.Be sure to check out Ellis Brooklyn at www.ellisbrooklyn.com and on Instagram @ellisbrooklynThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co