Elmer Boutin | SEO Director at GTB

Elmer Boutin is a veteran in the Martech space and a frequent speaker at Digital Summit Series and Pubcon. He also guests on several digital marketing podcasts including Jason Barnard’s excellent “SEO is AEO” podcast during Pubcon Vegas. A day before that, he agreed to come on my podcast which was a great honour for me personally as we had never previously met and it was just my first time attending and covering Pubcon. This episode powered by Web Analytics Consultants Association was recorded in November immediately after Googler Gary Illyes’ session at Pubcon Vegas. Elmer was also a presenter at the conference and delivered an enriching session covering entity optimization in search. This interview centers on his incredible career journey, a day in his life providing value to his enterprise clients and helping brands connect with their customers via organic search, how he unplugs by indulging in gaming during and discover trends and patterns in marketing strategy. He also plays the bass and we made a pact after the interview ended to perform ZZ Top songs together on stage in next year’s edition of Pubcon Vegas in 2020 🤟Enjoy! Where you can find him next: - www.elmerboutin.com - he is going to be in 3 great sessions at Pubcon Texas. Join him from 6 February onwards - he is also confirmed as a judge for the US Social Media Awards that will be announced in March