Elyse Lupin - Elysium Marketing Group

Elyse (Elysium Marketing Group) shares how she built and scaled a franchise-focused marketing agency—why she chose franchising, what franchise development marketing requires, and how she leads a high-trust team while using AI as an efficiency tool (not a substitute for judgment). “Entrepreneurship is not a straight line… everything in this journey is just a phase. So you’ve gotta push through that phase, and then you get to the next part.” -Elyse Lupin