Elyse Lupin - Elysium Marketing Group

from Stars of Franchising · host Tariq Farid Franchise Institute at Babson College

Elyse (Elysium Marketing Group) shares how she built and scaled a franchise-focused marketing agency—why she chose franchising, what franchise development marketing requires, and how she leads a high-trust team while using AI as an efficiency tool (not a substitute for judgment). “Entrepreneurship is not a straight line… everything in this journey is just a phase. So you’ve gotta push through that phase, and then you get to the next part.” -Elyse Lupin

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This episode is 32 minutes long.

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This episode was published on April 14, 2026.

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