Email Authentication (and other deliverability factors)

Unless you’ve been hiding under a rock, you will have heard something about Google and Yahoo’s Email Authentication Changes which came into effect this month (Feb 2024). This has sent the internet in a frenzy with people going into panic over what needs to happen. And some creators really haven’t helped with this. Well first I’m here to reassure you that if you haven’t got it sorted out yet that you are not going to get put into Google or Yahoo spam jail yet. But it is important so I’m going to step you through a few key things you need to have in place. I cover: What Google and Yahoos requirements actually are How to add the one-click unsubscribe How to keep your spam rate below their threshold of 0.10% What SPF, DKIM and DMARC mean and how to add them Email Tool Testers latest deliverability test results on the most popular email marketing software providers This is an important episode but my hope is to take away the fear about this overwhelming topic and show you it doesn’t need to be that hard. It may only take you 10 minutes to sort out. Resources mentioned in this episode: Google: New Gmail protections for a safer, less spammy inbox Google Workspace: Email Sender Guidelines Yahoo Announcement Google Postmaster Tools ActiveCampaign SPF, DKIM and DMARC authentication Klaviyo understanding email authentication ConvertKit Domain Verification DMARC Record Checker Email Tool Tester January 2024 Deliverability Test Sample DMART TXT Record: Name: _dmarc. Value without email address: v=DMARC1; p=none OR Value with email address: v=DMARC1; p=none; rua=mailto:[email protected] For help with engagement - Get List Revival Live round happening Feb 19th - March 3rd For support form me, join The Email Experience Membership   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat Shop The Email Marketing Superstore Join The Email Experience See omnystudio.com/listener for privacy information.