Email Automation. How to use it to optimise eCommerce ROI? | #004

In this episode of Add To Cart, we are joined by Jason Anderson from Andzen to discuss email automation. In this episode, we dive into email automation to understand how to optimise it for the best returns. We dive into the differences between popular email platforms - particularly Klaviyo and Dotmailer. We hear some examples from retailers such as Eco and Muscle Republic. And we even find out how Nathan ended up as an active member in a gardening Facebook group. Weird. Common questions answered in the podcast include: What is the difference between email and marketing automation? What are the key automation you should start with for maximum return? Which email platforms should you consider for your eCommerce business? Links from the episode Mailchimp and Shopify break up eMarsys Top Independent Cross-Channel Campaign Management with Gartner Shopify Plus Commerce Evaluation Guide (Sponsored)This episode was brought to you by…  Shopify PlusAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Jason Anderson from AndzenJason Anderson is General Manager at Andzen: Brisbane’s leading Lifecycle Marketing agency. Jason’s major focus is on helping eCommerce brands boost their customer lifetime value using email marketing. With the right strategy, tools, and creative, Jason helps brands not only convert leads into buyers, and keep those customers for life. You can contact Jason on LinkedIn. Email [email protected]. We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on AcasSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community