Email Fundraising Masterclass with John Walsh
from Nonstop Nonprofit Hosted by David Schwab, John Walsh, Tim Kachuriak
John Walsh comes to the Nonstop Nonprofit podcast through a purely digital path that began with some of the hardest-to-engage audiences and then expanded to include broader digital strategies. These days, he advocates for nonprofits to lean into digital fundraising, with his specific passion being email. As a self-proclaimed “digital guy” himself, our host David Schwab has seen how digital fundraising’s speed, directness, and consistency contribute to donor awareness and engagement in ways that direct mail can’t. But just like you all, he's still learning—and John makes that education exciting! Listen in as John teaches us how a holistic communication strategy adds value to all of your fundraising channels, provides actionable first steps for email newbies, and shares his secrets to keeping digital fundraising fresh and successful.
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What this episode covers
John Walsh · St. Vladimir's Orthodox Theological Seminary, Director of Annual Giving | School is in session! This week, we’ve brought in a digital fundraiser whose specialty is mail—the electronic kind. John Walsh is the Director of Annual Giving at St. Vladimir’s Seminary and today, he’s our professor of digital everything. Be sure to stay tuned for our mid-way break featuring an interview with Tim Kachuriak, Chief Innovation and Optimization Officer at NextAfter recorded on the road at the 2022 NIO Summit in Kansas City. Tim shares his thoughts on improving donor relationships and how retention is becoming the new donor acquisition.
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