Email Lists for Record Labels: The 5 Simple Steps

Email marketing might be the most boring topic in the music industry… and also the most profitable. PRESENTED BY LANDR - get.landr.com/otherrecordlabels In this episode, Scott breaks down why email lists remain the most powerful marketing tool for record labels and indie artists — even in a world obsessed with TikTok, reels, and algorithms. While platforms come and go, email has quietly remained the most reliable way to reach fans, sell records, and stay top of mind. Scott explains why email consistently outperforms social media in ROI and conversions, and walks through the five simple steps any label can use to start building an email list today. If you run a record label or release music as an independent artist, this might be the most important marketing strategy you're overlooking. Step 1. Gather Any Email Address You Have Step 2. Get New Emails Step 3. Get an Email Tool Step 4. Create an Email Schedule Step 5. Stay Consistent And Grow Slow   ***Get FREE Email Marketing Resources at http://otherrecordlabels.com/emailmarketing