Email Marketing 006: How do I best use email templates?

And we're back with another episode of the Ask Me About Email Marketing podcast! This week’s question comes from a blog reader's comment on our podcast announcement post. Eliseo asked a great question about email templates. Specifically, Eliseo writes that he knows he needs to use email templates, but he's unsure how to master them. Where can one go to learn more about email templates, and maximize the value of using them? To answer the question, I've recruited Mike Smith, a visual designer at AWeber. In this episode, you'll learn: Who should use a pre-designed template, and who shouldn't What elements to adjust, or tweak when working with a template How to test your emails, especially when using templates Where to get inspiration, advice, and actual templates for your email marketing campaigns Here are a few notable links from the show: Litmus Really Good Emails Envato Market Here are some additional posts on the subject: How To Care For Your Email Template 11 Email Ideas to Inspire Your Next Campaign 5-Minute Email Tips: Using Color and Content in Your Emails 5 Essential Design Tips for the Non-Designer And a shameless plug...did you know that we offer custom designed templates? Want to be on the show? Visit AWeber.com/podcast.