Email Marketing 008: How do I convert subscribers into paying customers?

Back again with another fresh episode of the Ask Me About Email Marketing podcast, the show where we're talking about all things email marketing and no questions are off limits. For today's episode, we're stepping into the world of Jay Moore, one of our email marketing experts who has been working at AWeber for 8 years! Jay has seen the industry evolve quite a bit over the past decade and is has plenty of knowledge to drop. In this episode you'll learn: What major changes have impacted email marketing over the years. How to convert casual subscribers into loyal paying customers? Here are a few tips that Jay mentioned: Set solid expectations for subscribers. Let them know what types of messages you'll be sending. People are more likely to invest in people and brands that they trust. Use email marketing as a way to establish a strong rapport with subscribers, and work to build trust before blindly pushing what you are selling. Subscribers are going to be asking, "What's in it for me?" If your emails are not providing value, they'll catch on. Not all subscribers are likely to convert from an email. Rather than drive subscribes directly to checkout, offer them other opportunities to learn more about your products and services. This could be done by directing subscribers to videos, live webinars, or more detailed content, like a guide. Want to be on the show? Visit http://aweber.com/podcast to record your question, and we'll match the best questions with the best experts.