Email Marketing 010: What is influencer marketing?

Today, on the Ask Me About Email Marketing podcast, we're covering a hot topic in Digital Marketing – influencers. It seems like 2016 is the year of content curation and influencer marketing. Most annual predictions posts claimed these two areas of focus as important trends to watch. There are many ways that brands, businesses, and entrepreneurs are using influencers to help grow their subscriber base and capture the attention of new prospects. To get to the bottom of this concept of influencer marketing, which honestly is not very new, I roped our CMO, Erik Harbison, into the recording booth for a conversation. In this episode, we discussed influencer, advocate, and referral marketing, and how you can leverage these to expand your reach and enhance your email marketing. Here are a few things you'll learn in this episode: What is influencer marketing? What's the difference between influencers and advocates? How do you find influencers and advocates? How can you activate influencers and advocates? Here are the links mentioned in this episode: Yelp Quora Extole Influitive What do you think about influencer and advocate marketing? Ready to ask a question? Visit aweber.com/podcast to drop us a line!