Email Marketing 012: Publishing, promoting, and personalizing with Honorée Corder

In December of 2015, we kicked off our podcast with our CMO, our Creative Director, and a single question: How could I use email marketing to support my book launch? In episode 12, we take that question to another level with an engaging Q&A session with Honorée Corder, a speaker, coach, and authorpreneur. What makes Honorée qualified to talk to us about publishing and tribe-building? She's released 19 unique self-published books! Honorée and I chat about publishing, email personalization, content tips for small businesses, and much more. There is actionable advice in this episode for writers and non-writers alike. You'll learn: The importance of developing an avatar, or persona The value of writing conversational and personal emails using personalization How email marketing can support your book marketing – from conception to completion Why double opt-in isn't such a bad idea A simple way to develop a 12-month editorial calendar Here are a few referenced links: Honoree Corder Hack the Entrepreneur: How to Become an Expert, Love What You Do, and Find Happiness The Miracle Morning Honoree on Twitter Have a question about email marketing? Ask us anything at aweber.com/podcast.