Email Marketing 014: How many emails should I send with Monica Montesa

Nurturing a relationship through email marketing is a lot like forming relationships in real life. Am I saying too much, or too little? Am I saying the right things? It’s been two days, should I text now, or wait? Okay, texted. Oh no, I can’t believe I did that! Am I texting too much?? The struggle is real. The age-old question of how many emails are too many emails, and what’s the appropriate frequency to send is relevant to marketers in any niche. In this latest episode of the Ask Me About Email Marketing podcast, I’m joined by Content Marketing Specialist, Monica Montesa. We break down the various reasons for and against different send frequencies. If you are struggling with identifying the perfect sending cadence, this is the episode for you. In this episode you’ll learn: The magic number of how many emails you should send The pros and cons of sending more frequently The pros and cons of sending less frequently The importance of setting expectations How to use data and surveys to decide You don’t want to miss this. Here are a few links referenced in the episode: There’s No Magic Number for How Many Emails to Send – And That’s Okay SurveyGizmo Google Forms Typeform Have a question about email marketing? Leave us a message at aweber.com/podcast.