Email Marketing 026: Take Twitter and Email to the Next Level with Madalyn Sklar

It might seem odd to hear an email marketing podcast focus on Twitter, but rest assured there's tremendous opportunity to reach a wide audience with the little blue bird that could. Not only can you use Twitter to build your list, but you can also engage with your current subscribers by connecting on the social platform. Twitter can be a bit intimidating for most (it certainly was for me!), and it's easy to see why. You get a limited character count to post content, and there's just an endless flow of tweets to consume and keep up with. So what's a time-strapped, tweet-driven digital marketer to do? Call on the experts, of course! For this week's podcast, we teamed up with top ranked social media power influencer Madalyn Sklar to bring you all the latest tactics to tap into the power of Twitter. You'll be growing your list, and seeing boosts in engagement in no time. In this episode, you'll learn: The current state of Twitter marketing in 2016 and how to best use it How to leverage Twitter lists to attract attention Tips to engage your subscribers to follow you on Twitter What are Twitter Chats, and how can they help you grow your following How to 'pin' your lead magnet How Twitter Cards can help you get more leads – and at no cost! (Check out the example below) ... and much more! It's a jam-packed episode, and if you want to get started with Twitter or improve your strategy, you don't want to miss it. Here are a few links that were mentioned on the show: Madalyn Sklar Madalyn on Twitter #TwitterSmarter Twitter Chat Social Media Examiner's Social Media Marketing Podcast (Madalyn's recommendation) Have a question about email marketing? Leave us a message at aweber.com/podcast.