Email Marketing and Automation

Marketing is simply building trust and empathy with a group of people by talking to them. - Paul Jarvis What we talked about Email marketing as two-way communication We hate marketing because we don't understand it Alienate most people in order to get the right people on your email list Unless there's engagement, having a huge list is meaningless Email automation doesn't have to be intimidating Getting started with email marketing Episode links Paul Jarvis on Twitter Paul Jarvis website (and newsletter signup) Sunday Dispatches podcast Invisible Office Hours podcast Chimp Essentials (course)