Email Marketing Breakdown: How to Cut Through the Noise in 2025

#241: Email Strategy | Email isn’t dead – it’s just changing fast.It’s still one of the few B2B marketing channels where you can actually own your audience and reach your ideal customers with the push of a button.In this session from the Ultimate Roast of B2B Emails, Danielle hosts Beth O’Malley (Founder, astral.), Jay Schwedelson (Founder, Subjectline.com & GURU Media Hub), and Jaina Mistry (Director, Brand and Content Marketing at Litmus) for a tactical session on what’s actually working in email marketing in 2025.They cover:What an effective email marketing strategy looks like todayKey elements of great emailsHow to write irresistible subject linesAll the ins and outs of deliverability and landing in the inboxPlus, they tackle a live Q&A, hot takes on open rates, resends, clickbait, personalization, and how to fix your email marketing strategy.Timestamps(00:00) - – Intro to Beth, Jay, and Jaina (03:14) - – Why bad emails are killing results (05:46) - – How to think about email beyond lead gen (07:58) - – The real problem with how B2B measures email success (09:14) - – Open rates: Are they dead or still useful? (13:38) - – Should you resend to non-openers? The great debate (18:34) - – Deliverability basics: What B2B marketers miss (21:52) - – Personalization: What actually works (and what doesn’t) (26:53) - – Why exclusion (not just segmentation) matters in email (29:08) - – AI summaries and how they’re reshaping the inbox (31:53) - – Clicks vs engagement: What you should really track (34:18) - – Why structured clicks matter more than just "more clicks" (38:03) - – How to think about email length and structure in 2025 (41:14) - – Technical tips: Avoiding clipping, formatting for mobile (43:12) - – Clickbait subject lines: Where to draw the line (45:13) - – Final advice for marketers Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more