Email Marketing for Writers with Keith Monaghan

In this episode, we focus on email marketing, and my guest is email marketing expert Keith Monaghan.

He knows his stuff as he previously worked as a market researcher and email marketer for companies like Nike, Specialized Bicycles, Trek, and NBC Television.

He's the author of the new book, Easy Email Marketing: 10 Simple Steps for Creating and Sending Marketing E-Mail Your Customers Will Love.

I asked Keith to walk through all the steps needed to create a successful campaign. From setting up an email list through to what to send. He also explains what to look out for and how to engage with readers more frequently.

In this episode, we discuss:

• People are using email more than ever
• The steps to creating a successful email campaign
• Keith's recommended email tools
• How to get the tone of your emails right 
• How to write a good subject line
• Do a final check before sending your email

Resources:

• Fat Stacks Offer
• Keith Monaghan
• ConvertKit Review
• Easy E-mail Marketing: 10 Simple Steps for Creating and Sending Marketing E-Mail Your Customers Will Love - Keith Monaghan
• Revue
• MoonMail
• TinyLetter
• ActiveCampaign
• SubStack
• Interview with Daniel Pink

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If you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollins

Thanks for listening!