Email Marketing Ideas for 2015 – RYAN BUCHANAN | DMR #76

Ryan Buchanan is CEO of eROI, a digital marketing agency, which he founded to inspire and be inspired. His philosophy is all about stepping into client's shoes with a business mindset first. You can find Ryan over at eROI.com. Today on Digital Marketing Radio we discuss the following: Email marketing ideas for 2015 Is email marketing still innovating? Will social ever overtake email as a reliable customer communications medium? How has the increased use of mobile impacted email marketing? How Ryan obtained the domain eROI.com Is collecting email addresses still essential for most businesses now? Using tools to capture data from both web and social Whether or not email will always be part of the marketing mix Why organic reach is so much of a challenge on Facebook The multiple touch points of a customer order journey Are companies innovating fast enough to take advantage of mew technology? What is the 'fluid web'? What can you learn from your customers? Working towards a single view of the customer across multiple devices Why customers abandon shopping carts and what to do about it What is progressive disclosure or progressive profiling? Working on increasing the conversion rate while still capturing as much information as possible How aggressive should a business be when it comes to asking for an email opt-in? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Docs [Group collaboration software] Asana [Group collaboration software] Harvest [Time tracking software] LinkedIn [Business research] Litmus [Email testing software] ExactTarget [CRM Software] Blue Hornet [Email marketing software] Google Analytics [Website analytics software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Salesforce [Enterprise CRM tool] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Ask why - always get back to that core goal you want to accomplish - Why am I doing this? Why email Why search? How am I being strategic rather than just jumping right in there and looking for the 'red shiny ball'?