Email Marketing Is For Everyone

Where were you during the great Facebook and Instagram outage of 2021? Probably checking your email. What were your clients doing because they couldn't scroll their feed? Probably checking email!  If you're anything like us, we opened a few more "promotional" emails than we typically would have. Companies were using this as a time to capitalize on people's attention spans that had been suddenly freed from the endless entertainment that social media provides!  Facebook and Instagram being offline was a great reminder to not put all of your marketing eggs in one basket. Make sure you always have a backup plan and listen to our podcast about email marketing today!