This is a continuation of episode #27: "Everything You Need to Know About Email Marketing" which covers all the email marketing basics, why it's important, the benefits, and how to integrate it into your business.

In this episode, Adam discusses the effective email marketing tools currently used in his business and the same ones he recommends to his clients. They're also used by friends and colleagues.

They work well for almost everyone from brick and mortar businesses to those who are brand new to the industry.

Just like any other marketing tool, each will have their pros and cons so try out each tool to decide what works best for your business.

Episode Discussions:

• The top picks for email marketing tools and resources
• The 3 steps to the email marketing chain
• The most challenging aspect of email marketing and the best way to handle it
• Real talk on what email marketing platforms to avoid and why
• The only email marketing training course you need to take

2:45

Beginner tips

Some email marketing tools that are marketed to beginners:

• May lack some functionality that you'll want to include later
• May not be a very good setup

"Go for a more comprehensive tool even if you don't use all the bells and whistles."

Email marketing chain

1. Collect
2. Connect
3. Convert

3:41

Collect: new email subscribers email addresses

Modern Marketing recommendation: Leadpages
Allows you to:  

• create landing page (specific pages on your website that are optimized and designed to collect emails)
• embed links
• create and use nice forms
• split test
• newbie friendly

5:05

Connect: sending emails

-Keep personal and business email accounts separate.

-Cons of Infusionsoft or ConvertKit: Complicated for a vast majority of businesses

Modern Marketing top recommendation: Drip

• newbie friendly
• Easy migration from Mailchimp, Aweber, or personal email account
• Good for all levels of knowledge/experience
• Offers 100% free plan up to 100 subscribers

7:09

Convert: turn subscribers into lifelong and loyal customers

-Can be complicated

"Writing connecting, compelling, and engaging emails is maybe one of the most challenging things you may ever do when it comes to honing and tweaking your marketing message...unless you have a secret..."

Modern Marketing top recommendation: AutoResponder Madness (ARM)

• more a training course than program
• easily the best marketing course Adam has taken
• hundreds, not thousands of dollars
• provides significantly more value than more expensive email marketing courses
• enjoyable
• makes a massive impact on your email marketing

08:32

Recommendation summary

Mentioned in this episode:

• AutoResponder Madness (ARM)
• Drip
• Leadpages
• Episode #27 – "Everything You Need to Know About Email Marketing"

Contact Adam: [email protected]

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