Email Marketing Without the Ick

Email marketing.Just hearing those words can make some business owners want to run the other direction.In this episode, Melissa and Sunny explore the fears, beliefs, and misconceptions many practitioners have around email marketing and why an email list may be one of the most valuable assets you can build.They discuss permission-based marketing, lead magnets, welcome sequences, nurture emails, unsubscribes, and the difference between visibility and genuine connection. The conversation also explores how email can help practitioners create deeper relationships, reach more people, and build businesses that don't rely entirely on one-on-one client work.If you've ever worried about being too salesy, annoying your audience, or wondering whether anyone actually wants your emails, this episode is for you.For Sunny's recommended reading list and additional email marketing resources, visit the full show notes on our Substack.If you'd like to connect with Sunny about email marketing strategy, list building, or nurture sequences, you can reach her at [email protected]:00 Permission Marketing and Owning Your Audience09:00 Reframing Email as an Invitation12:00 Lead Magnets and Growing Your List16:00 Welcome Sequences and Building Trust22:00 What Should You Actually Email People?30:00 Unsubscribes, Open Rates, and Getting Back on Track36:00 Creating a Sustainable Business Beyond 1:1 SessionsDisclaimer:This podcast is intended for educational and informational purposes only. It is not a substitute for professional veterinary or medical advice, diagnosis, or treatment. Always consult your veterinarian or a qualified professional regarding your animal’s health.If you enjoyed this conversation, consider subscribing to The Whole Pack on Substack or wherever you listen to podcasts.Follow The Whole Pack:Instagram: @thewholepack_Facebook: @thewholepackYouTube: @thewholepackConnect with the hosts:Melissa Sherman – Calming CreekWebsite: calmingcreek.comInstagram: @calmingcreekhealingSunny Gandara – Nacho Average Dog Health CoachWebsite: nachoaveragedoghealthcoach.comInstagram: @nachoaveragedoghealthcoach This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thewholepack.substack.com