Email open rates doubled in 1 month!

from Life Coach Launchpad · host BJ Butler

Back in 2021, Apple introduced a change to how they process every email in Apple Mail.To improve security and performance, they preload (aka open) the data from every email.After September 2021, your open rates are inflated. Every email sent to someone who uses Apple Mail counts as an open (even though they may or may not have actually read it).I have a client who saw her open rates double in 1 month.But! All is not lost.

What this episode covers

Back in 2021, Apple introduced a change to how they process every email in Apple Mail. To improve security and performance, they preload (aka open) the data from every email. After September 2021, your open rates are inflated. Every email sent to someone who uses Apple Mail counts as an open (even though they may or may not have actually read it). I have a client who saw her open rates double in 1 month. But! All is not lost.

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Email open rates doubled in 1 month!

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This episode is 6 minutes long.

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This episode was published on July 17, 2024.

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