EPISODE · Oct 3, 2024 · 56 MIN
Email's Importance in Digital Marketing with Hank Hoffmeier of Kickbox
from That InboxArmy Podcast · host InboxArmy LLC
Hank Hoffmeier, Senior Manager of Marketing Operations at Kickbox, joins the podcast to discuss the integral role of email in the broader marketing ecosystem. The conversation touches on the interplay between email, social media, and SMS, the impact of AI on marketing strategies, and the future of email marketing innovations.01:36 - Hank's TLDR personal history07:22 - How email marketing and social media play well together18:16 - Where SMS fits into the marketing channel hierarchy22:42 - What has more conversions? Push or SMS?28:51 - The impact of AI on email marketing46:11 - How email marketers make themselves indispensable
What this episode covers
Hank Hoffmeier, Senior Manager of Marketing Operations at Kickbox, joins the podcast to discuss the integral role of email in the broader marketing ecosystem. The conversation touches on the interplay between email, social media, and SMS, the impact of AI on marketing strategies, and the future of email marketing innovations.01:36 - Hank's TLDR personal history07:22 - How email marketing and social media play well together18:16 - Where SMS fits into the marketing channel hierarchy22:42 - What has more conversions? Push or SMS?28:51 - The impact of AI on email marketing46:11 - How email marketers make themselves indispensable
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Email's Importance in Digital Marketing with Hank Hoffmeier of Kickbox
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