Embedded AI: The future of PR and communication workflows

Send us Fan MailIn this episode, Muck Rack CEO Greg Galant joins host Jason Mudd to discuss how embedded AI is transforming PR and communications workflows.Tune in to learn more!Meet Our Guest:Our episode guest is Greg Galant, CEO and cofounder at Muck Rack. A returning guest on On Top of PR, he is a leading voice at the crossroads of PR, technology, and media. Greg is also recognized as an early champion of generative engine optimization, shaping the emerging frontier of brand visibility in an AI-driven world.Five things you’ll learn from this episode:Why embedded AI is more effective than standalone assistants in PR workflowsHow AI preserves messaging consistency and insight accuracy across teamsWays to make PR teams more adaptable in real time using AIHow AI-powered media intelligence predicts trends and shifts in reputationStrategies to integrate AI into every stage of PR: discovery, outreach, monitoring, and reporting Quotables“Being able to take advantage of AI is knowing what everyone's doing right now and figuring out which stages of our workflow can benefit from AI and having the right tooling to do that.” — @Greg Galant“The PR profession's been doing generative engine optimization even before generative AI came to be because when these AI systems were built, they were all trained on news data.” — @Greg Galant“The work we did a year ago or two years ago is even more valuable today than it was then.” — @Greg Galant“There's two big buckets. One is: How does AI influence PR, and how does PR influence AI?” — @Greg Galant“We have to look at this from a macro and a micro level and keep testing and tweaking what we're doing and improving upon it.” — @Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest’s contact info and resources:@gregory on X@gregory on InstagramGregory Galant on LinkedInMuck Rack websiteMuck Rack DailyGenerative Pulse by Muck RackThe State of Journalism and PR 2022 reports with Greg GalantIf you like this episode, you're going to love this:95% of AI citations come from PR contentHow generative AI uses earned media coverage (fueling PR’s resurgence)Getting more media coverage by making journalists’ lives easierThe PR playbook for getting recommended by AI with UnusualSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.