Embedded Finance Special Series: How vSaaS Turn Payments into Growth with Marni Mullikin, Maverick | Episode 516

Embedded finance is booming, but most platforms miss the point: customers do not want more financial products, they want fewer steps. We sit down with Marni Mullikin, Director of Platform Growth at Maverick Payments, to unpack how vertical SaaS companies can embed payments in a way that actually improves workflow, increases engagement, and creates durable revenue.We dig into why embedded payments is usually the smartest first move, from faster revenue collection and better cash flow to the long-term upside of deeper platform usage and better data. Marni walks through the strategy questions teams should answer before they ever pick a provider, including what success looks like, which ownership model fits, and how to align leadership, product, sales, and customer success so launch does not stall.We also get specific about what software companies should own (the customer relationship, brand, and product experience) versus what a payments partner should take on (underwriting, compliance, risk management, and regulatory complexity). That conversation matters even more when supporting higher risk merchants like CBD or hemp, smoke shops, firearms, gaming, and certain government payment flows with large ticket sizes. We close with the practical reality that go live is only step one, and adoption is where the real value shows up, driven by simple onboarding and messaging that sells outcomes, not features.If you’re building embedded payments, embedded finance, or a payments-led growth strategy for vertical SaaS, subscribe, share this with a builder on your team, and leave a review so more operators can find the show.