Embedding Communications Strategies in RWE Initiatives

In this episode of the Medical Affairs Professional Society podcast series, "Elevate", we speak about embedding communications in Real-World Evidence strategy with Becky Galbraith, Senior Director, IQVIA Medical and Patient Communications and Barbara Arone, VP Medical Affairs Offerings, IQVIA. Specifically, we explore the necessity to consider communication as an essential element in the planning process for RWE studies. To learn more about how your organization can partner with IQVIA to discover and engage hidden thought leaders, visit Iqvia.com.