Embedding Customer Success into GTM: Where Strategy Meets Execution

from The Sales Readiness Podcast™ · host The Sales Readiness Podcast

In this episode of the Sales Readiness Podcast, Ray Makela, Managing Director of Talent Development, sits down with Annie Stefano, Senior Training Consultant, to continue their conversation on Customer Success. The two tackle what it takes to operationalize CS across the customer journey. Key Takeaways: · How to reduce friction between Sales and CS by establishing shared goals. · Metrics that showcase impact, including both leading and lagging indicators. · The evolving role of AI in CS.

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This episode is 24 minutes long.

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This episode was published on June 10, 2025.

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