Embedding Sustainability Into Business Strategy: Leadership, Trust & Impact with Jim Osgood

Hosts Harrison Holmes and Elise Nam sit down with Jim Osgood—board member of 1% for the Planet and former CEO of Turtle Fur—to explore what it takes to lead purpose-driven organizations at scale.Jim shares how a problem-first mindset and systems thinking can guide smarter product development, why companies must integrate sustainability into core decision-making and metrics, and how leaders can align profit, impact, and innovation without compromise. He also breaks down the importance of building trust-based cultures, referencing The Speed of Trust, and explains why having one unified set of goals is key to making sustainability stick.You’ll also hear a powerful case study on regenerative agriculture through his investment in Nice Rice, showing how businesses can deliver better products, stronger farmer livelihoods, and measurable environmental gains.Recorded January 2026