Embedding Sustainability within IT Sales

In this ChannelTalks interview with Thomas Mardahl and Matthew Ruskin from Rejoose, we explore the critical role of sustainability within the IT sales process, offering valuable insights and strategies for channel partners and IT sales professionals. The discussion explores how Rejoose supports the Channel in integrating sustainability into their operations and why their partnership with iasset is a game-changer for embedding ESG to the I.T sales process and quoting. The interview underscores the significant commercial opportunities that sustainability presents for IT sales teams, particularly as demand for carbon and energy metrics rises at the board level. As customer priorities shift toward sustainable purchase strategies, sales professionals are urged to adapt by leveraging new tools, operational processes, and data. Sustainability is not just a moral imperative but a strategic advantage, which is why IT sales professionals need to embrace ESG principles and equip themselves for the evolving market landscape. ABOUT OUR GUEST SPEAKERS Thomas Winther Mardahl - COO & Founder - Rejoose Thomas Winther Mardahl is an entrepreneur and co-founder of Rejoose ApS, a green-tech company established in 2017 that specializes in integrating carbon emission data into business transactions to enhance environmental transparency. Mardahl's work reflects a commitment to merging technology with sustainability, aiming to provide businesses with tools to accurately assess and reduce their carbon footprints. Beyond Rejoose, Mardahl holds directorial positions in other ventures, including TNT Invest ApS and E Optimo ApS. Matthew Ruskin - Chief Commerical Officer - Rejoose Matthew Ruskin is a seasoned professional in the IT channel industry, currently serving as the Chief Commercial Officer (CCO) at Rejoose, a SaaS company specializing in carbon emissions data and reporting for the global IT market. In 2019, Ruskin founded Channel Edge Ltd, a premium channel engagement partner, where he holds the position of Managing Director.