Embody Who You Say You Are and Watch Your Business Transform with Shona Denovan episode artwork

EPISODE · Mar 26, 2026 · 58 MIN

Embody Who You Say You Are and Watch Your Business Transform with Shona Denovan

from Beyond the CEO Norm · host Nadine Selina

Embodiment is one of the most overused words in the online space and one of the most misunderstood.In this episode, Nadine is joined by Shona Denovan, a life-first business coach, to break down what embodiment actually means in business and why so many people think they’re doing it… when they’re not even close.They talk about how your audience can sense when you’re not fully aligned with what you’re putting out into the world, how to stop diluting your message to avoid offending people, and how to really show people your values instead of just telling them.Timestamps00:00 Intro to Shona01:43 Why selling something you do not live will always feel off08:16 Building self-awareness and identifying where you are out of alignment10:16 Pushing yourself outside your comfort zone14:23 What failures can teach you24:56 The role of mentors in building focus and self-trust32:45 The difference between showing your work and just explaining it40:46 How your everyday life is part of your marketing47:10 Why you need to stop minimising your life and your success48:15 Sharing opinions online and handling backlash with confidence57:31 Where to connect with ShonaIf this episode resonated with you, take a screenshot and share it on Instagram and tag us with your biggest takeaway!Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with NadineConnect with Shona:Instagram: @unapologeticallyshonaPodcast: She Is The MomentComedy account: @shonadevan

Embodiment is one of the most overused words in the online space and one of the most misunderstood.In this episode, Nadine is joined by Shona Denovan, a life-first business coach, to break down what embodiment actually means in business and why so many people think they’re doing it… when they’re not even close.They talk about how your audience can sense when you’re not fully aligned with what you’re putting out into the world, how to stop diluting your message to avoid offending people, and how to really show people your values instead of just telling them.Timestamps00:00 Intro to Shona01:43 Why selling something you do not live will always feel off08:16 Building self-awareness and identifying where you are out of alignment10:16 Pushing yourself outside your comfort zone14:23 What failures can teach you24:56 The role of mentors in building focus and self-trust32:45 The difference between showing your work and just explaining it40:46 How your everyday life is part of your marketing47:10 Why you need to stop minimising your life and your success48:15 Sharing opinions online and handling backlash with confidence57:31 Where to connect with ShonaIf this episode resonated with you, take a screenshot and share it on Instagram and tag us with your biggest takeaway!Connect with Nadine:Instagram: @nadineselinacoachingTikTok: @nadineselinacoachingBecome In Demand Free CourseApply to work with NadineConnect with Shona:Instagram: @unapologeticallyshonaPodcast: She Is The MomentComedy account: @shonadevan

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Embody Who You Say You Are and Watch Your Business Transform with Shona Denovan

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This episode was published on March 26, 2026.

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Embodiment is one of the most overused words in the online space and one of the most misunderstood.In this episode, Nadine is joined by Shona Denovan, a life-first business coach, to break down what embodiment actually means in business and why so...

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